Amplifying an Education Company's Digital Presence with a Globally Scalable Website and CMS
The Challenge
The education division of a global company developed online, hybrid and in-person courses, each catering to different learning objectives and target audiences. With formats ranging from in-person multi-day courses to live online sessions, the company was preparing to launch a new asynchronous learning product. However, without a clear sub-brand architecture, the new product could get lost among a lengthy list of offerings. Additionally, the company faced the challenge of international expansion, as its website and marketing efforts were fragmented and lacked cohesion.
The Approach
To enable scalable growth, we formulated a comprehensive plan to completely revamp the company's sub-brand strategy, product portfolio, and naming conventions. We streamlined terminology and developed clear communication priorities for each course, ensuring a cohesive and organized product lineup. Simultaneously, we designed and developed a new, global website. with a user-friendly content management system (CMS). This new Global website and CMS facilitated easy localization of course schedules and descriptions for international teams and also aggregated course offerings worldwide. This strategy empowered a global digital marketing program, driving traffic to a single site and unlocking cross-selling opportunities across products and countries.
The Result
Through a holistic approach encompassing product portfolio management, sub-brand architecture, discovery, ideation, wireframe development, UX design, MVP product launch, and website design and development, we successfully revolutionized the education company's digital presence. The revamped sub-brand strategy, cohesive product portfolio, and globally scalable website equipped the company for international expansion and improved brand visibility. The CMS facilitated localization efforts, enabling a personalized user experience for learners in different regions. The centralized website and digital marketing program fostered cross-selling opportunities and enhanced the company's global reach. Overall, the transformation empowered the education company to thrive in a competitive market, attract a wider audience, and effectively deliver its diverse range of courses to learners worldwide.
