New Product strategy, development & Marketing consulting
Three Phases to Success
At Uptania, we strive to kickstart your innovation and pass the baton to your internal team, ensuring a seamless hand-off. Our collaboration extends to your internal teams and external partners, and we are always prepared to onboard additional outside partners to meet your custom requirements.
Conduct workshops to ideate, identify opportunities, and uncover strategic insights. Our most popular workshop topics include:
Our most popular workshop topics include:
- Business Model Innovation
- Data Mobilization & Monetization
- Go-to-Market Ideation & Planning
- Content Marketing & Editorial Innovation
- Digital Product / Service Innovation
- Customer Personas Deep-Dive
- Digital Product Discovery
Team Workshop & Discovery Phase
Team Workshop
Our workshops can be either a standalone service or an integral part of a more extensive engagement. We facilitate a series of dynamic exercises involving your team and external partners to help identify opportunities, challenges, and potential roadmaps forward. We ground all our activities in a deep understanding of various stakeholders, be they customers, internal teams, or adjacent entities. Every voice is heard, and we ensure a shared understanding and commitment to your mission and vision. Through this collaborative approach, we can effectively align everyone's efforts towards a common goal.
Workshop Options
Half-Day Workshop
A swift, intense session geared towards ideation exercises to unlock creativity.
Format: In-Person or Online
One-Day Workshop
This format allows for comprehensive ideation and time to identify challenges and initiate solutions.
Format: In-Person or Online
Two-Day Workshop
These comprehensive workshops, held continuously or spread over weeks, are perfect for deep-diving into challenges and developing preliminary action plans, roadmaps, priority lists, and defining roles & responsibilities.
Format: In-Person or Online
Discovery Phase
In this phase, we emphasize understanding your customers and stakeholders. We develop customer personas, identify key insights, and segment your audience. We conduct stakeholder interviews, engaging with internal and external team members, board members, investors, and existing customers to gather a holistic perspective. The new opportunity, digital product, or service is then assessed for alignment with your organization’s mission, vision, and functional team goals. If it's expanding your mission or vision or perfectly aligning with the existing ones, we establish clarity and create a blueprint for the path forward.
We conclude this phase with key insights on business model innovation and revenue generation suggestions. This includes drafting preliminary pricing strategies and product tiers - covering aspects like freemium offerings, direct-to-customer, institutional, and enterprise approaches. We also explore partnership opportunities and cross-promotion with existing products and services among other strategies.
Collaborate on a multi-year roadmap and develop preliminary designs for new product or service. Launch MVP. Create pricing strategies, product tiers, go-to-market plans, and digital marketing pillars.
Product Development and Go-to-Market Strategy
Product Development
During this crucial phase, we collaborate with web development, UX, data, content, creatives, and business teams., If these capabilities are not in place, we step in with our resources to ensure the job gets done.
We develop a preliminary multi-year strategic and product roadmap for new digital products & services. Drafts of preliminary designs, wireframes, or working prototype concepts are drawn up for your Minimum Value Product (MVP) for your initial launch. At the same time, we map out preliminary pricing strategies, product tiers, partnership opportunities, cross-promotion with existing products, and more.
Our role extends to acting as your interim Agile product owners, business owners, or project managers, depending on the project needs. We will stay with you until the MVP is up and running for a soft launch.
Simultaneously with web development, we'll reassess and hone the revenue generation approaches initially drafted during the Discovery phase.
Go-to-Market Strategy & Planning
We support your sales and marketing teams by providing key inputs like pricing and discount strategy, lead generation + trial strategy, cross-selling opportunities, corporate sales and partner prospect lists,, product portfolio sub-brand architecture, key benefits of the new product or service, communication briefs and key messaging, content marketing + editorial pillars, performance marketing/SEM keyword ideation, SEO strategy, competitive briefings, and claim development and legal vetting.
Initiate change management with stakeholder presentations, planning, training support and final handoff to your internal team and day-to-day agency partners
Change Management & Hand-Off
Change Management Phase
This phase parallels the Project Phase, initiating the change management process. It includes stakeholder buy-in presentations and training, organizational planning, training existing teams or partners, writing job descriptions, and assisting with interviewing internal or external candidates for new positions. We remain on board to support the go-to-market effort as needed.
Hand-Off Phase
Our ultimate measure of success is when we have created living, breathing new customer-facing or internal-facing products, services, or new processes that your team can successfully carry forward. We provide briefings, documentation, process, and data maps and continue to advise your leaders as they take over day-to-day operations and start implementing the next phases of innovation.
Book an intro call
Let's discuss your vision and objectives. In 30 minutes,
we'll explore your goals and refine your needs together.