Product Development and Go-to-Market Strategy
Product Development
During this crucial phase, we collaborate with web development, UX, data, content, creatives, and business teams., If these capabilities are not in place, we step in with our resources to ensure the job gets done.
We develop a preliminary multi-year strategic and product roadmap for new digital products & services. Drafts of preliminary designs, wireframes, or working prototype concepts are drawn up for your Minimum Value Product (MVP) for your initial launch. At the same time, we map out preliminary pricing strategies, product tiers, partnership opportunities, cross-promotion with existing products, and more.
Our role extends to acting as your interim Agile product owners, business owners, or project managers, depending on the project needs. We will stay with you until the MVP is up and running for a soft launch.
Simultaneously with web development, we'll reassess and hone the revenue generation approaches initially drafted during the Discovery phase.
Go-to-Market Strategy & Planning
We support your sales and marketing teams by providing key inputs like pricing and discount strategy, lead generation + trial strategy, cross-selling opportunities, corporate sales and partner prospect lists,, product portfolio sub-brand architecture, key benefits of the new product or service, communication briefs and key messaging, content marketing + editorial pillars, performance marketing/SEM keyword ideation, SEO strategy, competitive briefings, and claim development and legal vetting.