An empathetic qualitative research moderator that gets strategy
With agile focus groups, 1-1 interviews, and triads, we'll help uncover growth pathways across Consumer Goods, Healthcare, Pharmaceuticals, Health & Wellness, Financial Services, and Men's Issues.
Have you ever spoken to a long-time, close friend and learned something new about them?
That's what uncovering a customer insight could feel like.
- You want to better help people with your product or service.
- Together, we will meet people where they are.
- Then, people feel understood and open up.
- And the paths to helping them with your product or service appear...
Book an intro call
Let's discuss your vision and objectives. In 30 minutes,
we'll explore your goals and refine your needs together.
We create custom qualitative research that will balance your scope, timing & budget.
Industries
While we excel in consumer categories, we also specialize in deeply personal or complicated categories that can be hard to discuss:
- Men's Products & Services
- Consumer products
- Pharmaceuticals and TPPs
- Health & Wellness
- Healthcare
- Financial Services & Products
- SaaS Platforms
- Education & Training
- Non-Profits
Audiences &
Topics
We specialize in personal or complicated categories that people have a hard time talking about:
- Men's issues
- Baby Boomers issues
- Personal Hygeine
- Financial Health
- Physical & Mental Health
- Nutrition & Weight
- Medical Staff
Aging & Active Retirement - SaaS Platfom End-Users
In-Person, Online
or Hybrid Methods
We will put together a customer plan ecompassing one or more of the following methods:
- Focus Grups
- 1-1 Interviews
- Dyads and Triads
- Ethnographies
- Long Duration Tracking
- At-Home Use
- Consumer Co-Creation
Agile Techniques
We use an agile process that will enable opportunities to modify and improve concepts early and often:
- Break time concept iterations
- Day time concept interations
- Qual-to-Quant Feedback Loops
- Quality respondents via multiple panel sources
- Research sprints
- Real-time stakeholder feedback
- AI-assisted reporting
Our mission is simple...
Our mission is to ignite new thinking that results in team alignment and growth.
Any questions?
Contact us!
Do you have a question, or are you interested in working with us? Get in touch, and we will answer all of your questions.